Two-time venture-backed founder. My most recent startup, Fluent, was acquired by Opteo earlier this year.
In June I'm joining OpenAI's UK GTM team, working with the most exciting early-stage founders in EMEA building on top of AI.
Outside of that: how AI is rewriting GTM. Little Chef, the consumer AI app I'm building, is where I test it.
Career
- Joining the UK Go-To-Market team in June 2026.
- Supporting the most exciting early-stage founders across EMEA as they stay on the edge of frontier model capabilities.
- Working alongside ambitious teams turning that capability into incredible companies.
- Built the AI platform Bain & Co. and Kantar use to turn raw data into client-ready reports.
- Engineered a Reddit growth engine that drove 40M+ views and a 15,000-company waitlist.
- Raised ~$10M across two rounds, built an incredible team, and sold the company to Opteo.
- Bootstrapped from zero. Built the robotics system from scratch and won the first customers alongside it.
- Helped global brands like Panasonic, Wells Fargo, and Reckitt run personalised handwritten campaigns at scale.
- Built distribution partnerships with Shopify, Canada Post, and the Pimento agency collective.
Projects
- Connect startup founders with the industry leaders shaping their markets, and turn that feedback into better products.
- Worked with over a dozen companies in the past two years. Many of the connections we made have turned into long-term supporters, board members, and even clients.
- Built in response to a shift we lived through at Fluent: outbound stopped working, and building the right connections became much harder for early-stage teams.
- Ingests anything you throw at it: TikTok and Instagram videos, blog posts, photos of grandma's handwritten recipes, free text.
- Used as a live testbed for consumer AI GTM: influencer experiments, programmatic SEO at scale, AI creative for paid and organic social.
- Built partly so I can keep my hands in the newest AI, tested against real users instead of demos.
- Supporting founders across Hoxton, Entrepreneur First, and Tiferes portfolios. Pre-seed through Series B.
- Bring engineering rigour to GTM: clear hypotheses, instrumentation, fast iteration, evidence over instinct.
- Increasingly helping sales and marketing teams figure out how to implement AI agents into their day-to-day workflows.
Find me
Drop me a line if you're a founder building with AI or you just want to compare notes.